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Choosing a master’s: speaking with Vanessa

Vanessa Schär is pursuing a master’s in Business Psychology. In this interview she tells us about why she chose this program, how she feels about her studies, and her plans for the future.

Vanessa Schär

University of Applied Sciences Northwestern Switzerland

Master’s degree in Business Psychology

What made you choose this particular option? 

In my Matura thesis, I had already taken an interest in the homo economicus and analyzed whether this conception of man is still up to date. For me, human behavior in an economic context is extremely exciting, because we are presented with consumer decisions every day.

Before I decided on a field of study, I took a RIASEC test at the career counseling center. I scored full marks for a career in the field of psychology. My career counselor advised me to follow that path, and I choose to go with that piece of advice.

I then started looking for a specific program, and I sat down to learn more about the different career possibilities in psychology. During my search, I came across a new bachelor’s degree in Business Psychology, offered by the University of Applied Sciences Northwestern Switzerland. The courses combined everything that interested me. I liked it so much that at the end of my bachelor’s I decided to pursue a master’s in the same field.

To this day, I have no regrets about my choice and can only recommend studying business psychology!

How do you feel about your choice today? 

I absolutely love it. My academic education has enabled me to enter the field of behavioral economics consulting. I am also finishing my master’s degree. I am extremely happy with my academic and professional decisions and highly recommend it.

What are some future career options that you consider?

After my studies, I would like to start working full time for my current employer, elaboratum, a consulting firm. I am really looking forward to it, and I’m already involved in many exciting projects and look forward to going to work every day.

My co-students from the master’s program work in related fields. Some have moved into marketing, others are user-experience researchers, product managers, market researchers and many other professional fields where the perspective offered by someone with a background in psychology is welcome.

Thank you for your time Vanessa! If you haven’t already had the chance take a look at our other texts about choosing a master’s degree. Maybe you’re not too sure where to start? Or maybe you would like to learn more about what it’s like for those who have already made their choice? Stay tuned as we keep talking to master’s students, helping you get a clearer picture of what your options are!