Most people are probably already in the preparations, some are taking their time just before closing time on the 24th, but everyone is aware of it: Christmas! Mulled wine, fairy lights, advent candles, the same films every year, and maybe let’s hope for snow. Just those wonderful, heart-warming holidays that you can (or have to) spend comfortably with your family. But what is actually behind it? What really happens to us at Christmas?
For a little introduction to the psychology of Christmas, here are some psychological proofs about Christmas.
The annual recurring December question is: What should I get as a gift? Psychology’s answer is not money! Giving and receiving gifts is very important for our relationships, and a gift can have a lot of influence. The perfect gift should be respectful and loving, and at the same time, it should adequately reflect the intimacy and closeness of the relationship between the two people. All of this is not represented by money. So, give it some thought – What do you want for your gift to say to the person you are giving it to (Burgoyne & Routh, 1990)?
Now we come to the wrapping of the gifts. In fact, how the gift is wrapped has an effect on our attitude towards the gift. This effect comes from the fact that the wrapping induces a positive mood, which is then transferred to the contents of the wrapping (Howard, 1992). So put a lot of effort into the wrapping.
Decorating your house for Christmas makes a nice impression. According to a US study, people whose houses are decorated are considered friendlier than owners of undecorated houses. Moreover, these people were also assumed to be more sociable, even though this was not the case (Werner, Peterson-Lewis, & Brown, 1989). So, a tip to all homeowners: If things are not going well in the neighborhood, just decorate a little and things will work out.
Imagine the smell of biscuits and Christmas music. What does that do with us? At least in shops, it makes us think everything is better. And what’s most important: the combination of both! Nice music but a bad smell does not convince us much. We want the total package of nice things (Spangenberg, Grohmann, & Sprott, 2005).
For those of you who like to put on a little weight over Christmas, don’t panic. On average, people only gain half a kilo (Andersson & Rössner, 1992). Those who are now thinking, “But if I gain half a kilo every year, then it will always be more!” can immediately be reassured. In spring we automatically consume more energy, so that the fat deposits are reduced (to a certain extent; Zahorska-Markiewicz, 1980). So, dig in and enjoy.
Yes, Christmas is a great thing (at least most of the time). And with these facts, there were certainly a few tips to help you get through the holidays happy and relaxed. Finally, we from psyCH would like to wish you a Merry Christmas !
- Andersson, I., & Rössner, S. (1992). The Christmas factor in obesity therapy. International Journal of Obesity and Related Metabolic Disorders: Journal of the International Association for the Study of Obesity, 16(12), 1013–1015.
- Burgoyne, C. B., & Routh, D. A. (1991). Constraints on the use of money as a gift at Christmas: the role of status and intimacy∗. Journal of Economic Psychology, 12(1), 47–69. doi: 10.1016/0167-4870(91)90043-S
- Howard, D. J. (1992). Gift-Wrapping Effects on Product Attitudes: A Mood-Biasing Explanation. Journal of Consumer Psychology, 1(3), 197–223. doi: https://doi.org/10.1016/S1057-7408(08)80036-8
- Spangenberg, E. R., Grohmann, B., & Sprott, D. E. (2005). It’s beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting. Journal of Business Research, 58(11), 1583–1589. doi: 10.1016/j.jbusres.2004.09.005
- Werner, C. M., Peterson-Lewis, S., & Brown, B. B. (1989). Inferences about homeowners’ sociability: Impact of christmas decorations and other cues. Journal of Environmental Psychology, 9(4), 279–296. doi: 10.1016/S0272-4944(89)80010-6
- Zahorska-Markiewicz, B. (1980). Thermic effect of food and exercise in obesity. European Journal of Applied Physiology and Occupational Physiology, 44(3), 231–235. doi: 10.1007/BF00421622
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- License-free image from Pixabay: https://pixabay.com/de/photos/zimtsterne-zimtstangen-tannenzapfen-2991174/
Author : Alexander Ariu